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Theracurmin Wins the Grand Prize in the Health Food Category at the “Korea Prestige Brand Awards 2026” for Three Consecutive Years
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Handok Healthcare Co., Ltd. Enhances Absorption and Eliminates Odor… Turmeric Made for Proper Consumption
Published: April 7, 2026 (15:35) / Updated: April 7, 2026 (16:11)

Theracurmin, a premium curcumin brand, has won the Grand Prize in the health food category at the 2026 Korea Luxury Brand Awards for the third consecutive year.

Curcumin, the key active compound found in turmeric, has traditionally had limitations due to its low absorption rate of around 1% in the human body, as well as its distinctive taste and aroma, which make regular consumption difficult. Theracurmin has focused on overcoming these challenges.
To enhance bioavailability, the company engineered curcumin into ultra-fine submicron particles, allowing it to dissolve more easily in water. Additionally, by converting curcumin into an amorphous form and applying high‑molecular polymer technology, the frequency of contact with the surface of the digestive tract is increased. As a result, its absorption rate is 42 to 85 times higher than that of conventional curcumin.
Furthermore, Theracurmin removes the bitter taste and characteristic aroma of turmeric, creating a nearly odorless, tasteless, and neutral consumption experience. This enables it to be easily mixed into water, beverages, or food without discomfort.
Theracurmin is marketed by Handok Healthcare, a subsidiary of Handok specializing in health functional foods and food products. The company directly manages the entire process—from selecting core raw materials to production and distribution. Through strict standards and a systematic management system, it ensures that consumers consistently receive premium-quality products.
Youngseo Kim yskim0550@hankyung.com